Highlight Key Features: Zooming in allows you to focus on specific features or sections of the product, making it easier for viewers to see details that might be missed in a full-screen view.

Improve Clarity: Small text or intricate details can be difficult to see in a standard view. Zooming in ensures that these elements are clearly visible to the audience.

Guide the Viewer’s Attention: Zooming can be used to direct the viewer’s attention to particular parts of the screen, helping to emphasize important actions or information.

Enhance Engagement: Movement in a demo, such as zooming and panning, can make the presentation more dynamic and engaging, keeping the viewer’s interest.

Simplify Complex Processes: By zooming in on specific steps of a process, you can break down complex actions into more understandable segments, making it easier for viewers to follow along.

Professional Appearance: Well-executed zooms can give your demo a more polished and professional look, enhancing the overall production quality.

Context Switching: Zooming out provides context by showing the entire interface, then zooming in can show step-by-step details, helping viewers understand both the big picture and the finer points.